Roblox Launches In the Heights Experience with Warner Bros
Concept Art House is pleased to announce that we worked on the recent collaboration between Roblox and Warner Bros, promoting the upcoming movie musical In the Heights.
Roblox has created an immersive experience that simulates the same Washington Heights neighborhood from Lin Manuel Miranda’s celebrated theatrical production, allowing players to attend a grand virtual launch party celebrating the film’s release. Players can let loose inside the virtual space. On June 10th and 11th, people could participate in numerous launch party activities, culminating in a sneak peek of the film and Q&A with Miranda, the cast, and the director, John M. Chu.
The simulated In the Heights experience can fit 30 to 50 players in one party setting. Those parties are replicated across the company’s servers, so millions of players worldwide can join in the fun. Roblox created this space with its internal development team, tasked with showing other Roblox developers what they can build in the platform.
Roblox has partnered with Warner Bros on numerous occasions for film and music events. The In the Heights collab is a great example of how Roblox affords huge exposure for entertainment brands looking to interact with their fans.
Roblox has more than 42 million active users who enter the virtual world every day.
Concept Art House is proud to be partnered with Roblox. We are happy to play a part in bringing their ambitious vision to life without concept art services. We cannot wait to catch In the Heights on the big screen and work with Roblox on future events.
For more information on this event, click here.